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How to Use Local Events to Generate SEO-Driven Traffic
As a local business that relies on the local community to drive sales, you need to stand out against your competitors. A powerful way to do this is using local events to generate SEO-driven traffic. It helps to boost your online presence, attracting potential clients, offering you the benefits of boosted brand visibility, credibility, and trust.
There are a number of ways you can use local events to generate SEO-driven traffic:
Blog posts should already be a part of your SEO strategy, helping you generate user engagement and boosting your authority in your industry. Creating content that focuses on local events is an excellent way to grab the attention of your local community and visitors. This involves using relevant location-based keywords to attract local traffic. There may be a funfair in your local area, you can provide information on the funfair, adding a detailed guide, along with locations and dates. You can add what to expect, while using keywords, such as “funfair in (your location).”
Maintaining an event calendar on your website helps to generate SEO-driven traffic, along with many revisits. It becomes a go-to resource for your local community when looking for things to do in the area. This will require some work on your side to keep the events calendar updated and in real-time, but it can help to keep website visitors returning to your site, showing search engines that you are a valuable resource. This in turn, can improve your ranking in search engine results pages (SERPs), driving SEO-driven traffic to your site.
Social media has become a valuable place where local businesses have the opportunity to engage with their local community. You can use social media to share information on local events, using hashtags related to the event. Social media enables you to create a live feed, or you can post updates on social media throughout the event.
You can use the content you generated on a local event and submit it to local listings and directories. Some directories, along with local news outlets, often have an event section where you can list your content and gain local back links to boost your SEO efforts.
Don't forget about Google My Business, a free resource and a fantastic place to publish your local event content. You can create posts regarding upcoming events, helping to improve your local ranking and attract more SEO-driven traffic to your website.
As a local business, a great way to get your name front and centre of your local community is by partnering with event organisers. This helps to generate back links from their websites, enhancing your SEO efforts. It also provides you with the opportunity to create joint content, this can include behind-the-scenes posts and interviews. It may also provide you with the opportunity to guest blog on their website, another excellent opportunity to generate SEO-driven traffic.
When you integrate local events into your search engine optimisation strategy, you can improve your connection with your local community, boosting your online visibility, and attracting SEO-driven traffic to your website and store. Do you need help with your local SEO strategy? Do you need local event content written for SEO? Need help creating your Google Business Profile? Not a problem, get in touch with the talented team at Genie Crawl today to find out more.
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