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How to Use Negative Keywords to Improve Your Ad Spend Efficiency
When it comes to ad spending, you want to maximise the effectiveness of how much you spend. One of the most powerful methods is to use negative keywords to improve your ad spend efficiently.
Negative keywords are words or phrases designed to prevent your ads from appearing in search results for those terms. Negative keywords added to your Google Ads campaign, ensures your adverts are not triggered by searches that contain the negative keywords, ensuring your adverts are only shows to an audience that has an interest in your products or services.
This means, negative keywords, reduce the risk of your adverts being shown for queries that are unlikely to convert, saving you money in the long run.
There are three types of negative keywords you need to know about:
Using negative keywords offers excellent benefits, including:
As with any advertising campaign, negative keyword selection starts with comprehensive keyword research and analysis. Analysing search terms regularly helps you identify irrelevant queries that are triggering your adverts and costing you money. These terms should be added to your negative keyword list to reduce the risk of mismatches further down the line.
Negative keywords can be added to different levels:
In order to use negative keywords effectively, the Genie Crawl team have added a number of effective tips:
Adding negative keywords to improve ad spending is an essential strategy, preventing your adverts from appearing in irrelevant search results. When you use negative keywords, you don't only save money, you can improve quality score, click through rate, and conversions. Updating your negative keyword list is essential to eliminating different match types, helping you gain a competitive edge. Refine your advertising campaigns today with negative keywords by contacting the talented team at Genie Crawl now.
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