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How to Use PPC to Drive Traffic to Landing Pages
Pay-Per-Click (PPC) advertising is an effective way to target your audience on platforms such as Google or Bing Ads. When your PPC campaign is optimised, it can send highly qualified buyers to your landing pages, encouraging them to take a desired action.
The foundation of any successful PPC campaign is to conduct comprehensive keyword research. Google Keyword Planner can help identify the best keywords, focusing on what your audience is looking for.
If you provide products and services to specific areas, cities, or postcodes, they you can geotarget your adverts. This ensures you only attract your local community, rather than wasting money by showing yor ads to those that will not benefit or convert.
While your keyword research is vital to your PPC campaign success, you want to exclude search terms that are wasting you money. This is where negative keywords come in. Negative keywords are keywords unrelated to your campaign that you can place in your advert listing to ensure your adverts are not displayed to those lacking purchasing intent.
Your advert copy literally has seconds to capture your audiences attention. Therefore your headline and description must catch the eye of your audience, showing relevance and benefits. Ensure you use your selected keywords naturally in the headline and description using emotional triggers, such as “Guaranteed low prices,” “Today only.”
When it comes to your PPC campaign, the aim is to direct your visitors to a dedicated landing page that aligns with your paid advertising. If your visitors are sent to your home page you will encounter high bounce rates.
When you add conversion tracking to the mix you can understand how your PPC campaign is performing and how users are being directed to your landing pages to generate new leads or sales. This helps you identify areas that need improvement.
Separate your campaigns such as products, special offers, locations. Grouping keywords and ads based on search intent ensures you keep an optimised focus, driving traffic to your landing pages.
Competitor analysis is an effective way to identify the needs of your competitors, while identifying competitor gaps you can use to your advantage to drive qualified traffic to your landing pages.
PPC campaigns are more than simply creating eye-catching ad copy, you need a dedicated landing page for each advert that aligns with the adverts keywords and content. PPC is an effective way to drive qualified traffic to your website, offering instant visibility and good outcomes when done correctly. Get in touch with Genie Crawl today if you need assistance with your PPC strategy. Complete our online contact form today to secure your free evaluation and quote.
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