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How to Use Press Releases to Gain Authoritative Backlinks
Any good digital marketing professional knows the weight press releases have, offering an excellent opportunity for acquiring authoritative backlinks. As with traditional backlink strategies, press release link building uses SEO optimised press releases to secure high quality backlinks.
When done correctly, press release link building efforts generate the attention you want for your brand, boosting organic traffic, along with valuable brand mentions. Unlike other SEO efforts, you don't need to have excellent technical knowledge to make your PR link building efforts successful.
You may not think of SEO when you are focusing on a press release. Information provided in press releases attract attention, therefore a high quality press release can generate valuable organic traffic. Press releases must be written about relevant and trending topics, announcing something that creates curiosity among your audience. If an authority site or media site picks up your press release, it offers an enormous opportunity to generate backlinks.
Quality content is essential when it comes to creating a press release that is link worthy. Therefore there are a few steps to ensure the content you publish gains the attention it deserves:
Content should always be superior quality and highly relevant. It should offer a solution, provide an explanation, or offer worthwhile information your audience will consider valuable. Other journalists and writers will use the information, referencing to it to improve their own strategies. Always add essential information, such as selected keywords and phrases, while answering the who, what, when, and where questions. Keep your content concise, conversational, and correct.
Press releases are informative, therefore they should be between five and eight hundred words. Remember to focus on quality rather than length. You don't need to tell a story with press releases, rather focusing on sharing the valuable information you feel is news worthy.
When you rely on press releases for link building, you must optimise them for SEO. That means doing comprehensive keyword research for your niche and then adding the keywords naturally throughout the content. Ensure you include a mix of short and long-tailed keywords for the best exposure.
Once your press release is created, optimised, and published, you need to monitor it regularly to see how it is succeeding:
While the above can help you improve your link biding success, you want to be able to identify opportunities quickly and effectively:
Press releases have become an important part of any successful backlinking strategy and when you know how to do it correctly, it can boost your online reputation and domain authority. Get in touch with the Genie Crawl team today to get the help you need generating high quality backlinks through your press release campaigns.
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