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How to Use Retargeting Ads to Convert SEO Traffic into Sales
A customised search engine optimisation (SEO) strategy is essential to any company's online success. Forty four percent of customers start their shopping process with an online search. Did you know that up to 96% of organic traffic doesn't convert when visiting your site for the first time?
This shows the need to recapture those visitors, through effective retargeting ads.
Retargeting is identifying users who visited your website in the past, but didn't take the desired action. You can now target them with adverts. Banner ads are a popular choice, but you can also retarget users with text ads, and more on social media platforms, and in Google's Search Network.
Retargeting is different from your pay per click (PPC) advertising, as it only targets users who have visited your site or web page in the past. It is achieved by implementing a retargeting pixel at the footer of your site that cookies your site's visitors. When these visitors browse the internet, your retargeting adverts can appear. It gives you another chance to find and convert potential customers. Chances are by now they have already moved further down the sales funnel.
You can also place a retargeting pixel on individual pages, running retargeting campaigns for specific products or services.
Retargeting campaigns can improve organic traffic, overcoming ad blindness. Three in four customers recognise when retargeting ads are displayed, helping improve brand recognition and conversions.
A recent study found that retargeting can increase branded search activity by more than one thousand percent. Retargeting campaigns also drive over seven hundred percent more return visitors after a banner retargeting advert.
SEO is a small piece of the digital marketing puzzle and when you supplement it with retargeting, you can boost your conversions. Retargeting campaigns are effective in recapturing website visitors that didn't complete a desired action. Get in touch with Genie Crawl today if you need help retargeting your potential customers today.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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