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How to Use Schema Markup for Local Businesses in the UK
Local schema markup is a structured data that enables local businesses in the UK to provide search engines with useful content. There are currently around one million domains using local schema markup in the world today. With close to six million small businesses in the UK that rely on their local community, you can start understanding how important schema markup really is in local business SEO in the UK.
Schema.org was developed in collaboration with the top search engines in an attempt to create a method to categorise and identify information regarding websites. It allows search engines to provide information in a user-friendly manner. Snippets of information are taken from websites and added to search engine results pages (SERPs). This improved structure enables search engines, such as Google, to display search results in featured snippets.
Schema markup provides excellent benefits for local businesses in the UK, with the main benefit being improving your visibility in search results. Schema markup can be added to books, movies, music, products, local businesses, and recipes.
Adding reviews to your website is relatively straightforward. If you are using Wordpress, you can use Schema Pro plugin. If you are not using Wordpress, you can use a variety of platforms including Web Code Tools' Microdata Review Generator. Adding review text and ratings into the tools will result in a code you simply add to your website page.
By adding promotional events to your website with schema markup you can increase your chances of being displayed within the rich snippets section in SERPs. This helps you direct users to relevant listings, ensuring they find information quickly and effectively. You can use Google Structured Data Testing Tool.
Using product schema markup is excellent for local businesses in the UK, offering you an opportunity to show more information about your products directly in search results. Information that can be displayed ranges from availability and price to review ratings and more.
When you add schema markup to your product pages you also increase your chances of appearing in Google Image search results. There is a growing trend to search for products using images.
Schema markup is not a quick fix for site architecture and basic on-page SEO. It does enhance your changes of being featured in featured or rich snippets in SERPs. It helps improve organic listings in local search results, helping local businesses improve online presence and reach their local community.
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