How to Use Schema Markup to Improve Search Visibility

Selecting Your Schema Markup

There isn't only one type of schema markup. In fact, there are several types, ranging from those designed for articles and products to recipes and events. The first step in using schema markup to improve search visibility is to determine which type is most relevant to the content you are publishing online. Google's Structured Data Markup Helper is an excellent tool in creating schema markup code, ideal for beginners with simple guides to help you through the process.

Adding the Code

With the right schema markup type selected, generating the appropriate code with Google's Structured Data Markup Helper, you can now add the piece of code to your website. This can be done manually by adding the schema markup code to your HTML. Alternatively you can use a plugin, if your site is WordPress powered. A valuable tip before you make your webpage live is to test your markup using Google's Rich Results Test tool. This ensures you implement it correctly to boost visibility in search results.

Testing and Validating

Once the schema markup is added to your website, you need to validate it. This ensures search engines are able to read and display the markup accurately. You can use Google's Structured Data Testing Tool to validate and test your schema. Simply past your page URL or code into the box and the tool checks for any errors, along with making suggestions for improvement.  Follow the suggestions carefully, as the smallest mistake in your schema markup can make it harder for search engines to understand the context of your content.

Performance Monitoring

As with any digital marketing strategy, schema markup is not a set up and forget about it task. You need to regularly monitor its performance. Take the time to analyse how your pages are ranking in search results. Identify any improvements in rankings and click through rates. You may need to adjust your markup based on results to ensure improved search visibility. Google Search Console is a valuable resource to monitor your schema performance.

Conclusion

Schema markup is the hidden door to improved search visibility success. This small piece of generated code provides search engines with vital information about your web page, enabling them to crawl, index, and rank your pages correctly. This is a proactive approach that ensures your website is optimised for search visibility. If you need assistance implementing schema markup on your website, get in touch with the talented team at Genie Crawl today and let us help you drive your business forward.