How to Use SEO for Effective Reputation Management

Why SEO is Important to Effective Reputation Management

Did you know that something as simple as four negative search results can cost you close to seventy percent of your potential business? As a result, using search engine optimisation (SEO) is an effective way to improve your reputation online.

Organic Traffic

When you have a poor online reputation, the most noticeable impact is low organic traffic to your website. Most consumers will see a negative review under your name, they will not click on your site in search results, or they may abandon your site. Some consumers choose to read the negative reviews, to identify what the issue was. With effective SEO, the negative results slowly work their way down the search results, onto the second or third page of results, where very few visitors go.

Remember, more than seventy five percent of users will only look at the first page of search results. SEO helps to lower the negativity onto pages that the majority of consumers do not visit.

Paid Traffic

If you are paying for paid online advertising and they are not as effective as expected, it could be a result of negative publicity surrounding your brand. While PPC advertising is effective in helping you boost visibility in search results, it will not hide any negative reviews, which can result in fewer clicks. Spend your money on SEO to improve your online reputation effectively.

How to Use SEO for Reputation Management

These days the majority of your visitors start their experience with your business through a search engine. It is essential you control what they see online, showcasing your business in a positive light.

Online reputation management is a strategy where you monitor and address feedback surrounding your business. This can be mentions on social media to reviews on review sites. When this is managed effectively it shapes the public’s perception of your business.

Boost Positive Search Result Rankings

Revise your SEO strategy to focus on positive results, boosting them to appear high in search engine results pages (SERPs). Promoting positive content can help push any negativity to a lower ranking, even out of sight, helping to promote your business in a positive light.

Remove or Change Negative Results

It's very difficult to get negativity removed off the internet, but it is worth a try. Negative publicity can come from negative press, government notices, criminal records, negative reviews, and negative forum comments. 

With proactive reputation management you can mitigate these by working with the content creator, such as reviews. Negative reviews can be turned into positive with a timely and professional response. Thank the user for the review, offer a sincere apology, and a resolution. This in turn, enables potential customers to see you value your customers feedback and are committed to improve.

Conclusion

Protect your business with online reputation management. It is essential to gain consumer trust, while gaining a competitive edge. Maintaining your reputation on search engines is complicated, requiring in-depth SEO knowledge. If you need help using SEO for effective reputation management, get in touch with our expert team at Genie Crawl today and secure your free evaluation and quote.