How to Use Social Media to Support Your SEO Strategy

Social Media and SEO

Over the past few years the link between social signals and ranking position has been high. Social media may not directly influence your ranking in search results, it does have a positive impact. Some of the ways social media impacts your SEO includes:

• Improved Online Visibility – social media is a powerful way to boost your content reach and drive organic traffic to your website. The more content you share on social media, the higher your chances are of being seen by a wider audience 
• Increased Authority – with a strong social media presence, you boost your brand recognition. With users frequently seeing your brand on social media, they will recognise and trust your website in search results. This gives your site an authoritative boost, increasing click through rates (CTRs)
• Improved Lifespan of Content – content you share on social media continues to live and be discovered for a long period after publication. This extended lifespan leads to sustainable traffic to your site.

Social Media SEO Strategy

There are a number of SEO strategies you can use for social media to improve online presence, including:

1. Optimise your Social Media Profiles – ensure your profiles are optimised with a consistent image across all platforms to improve brand recognition. Include relevant links to your website
2. Post Regularly – you need to ensure you keep your social media accounts active and this means posting on a regular basis. Creating a posting schedule can help you maintain your online presence. 
3. Optimise Your Content for Sharing – when you optimise your website, you can encourage your visitors to share your content on social media. This involves creating high quality and engaging content that your audience is likely to share. 
4. Include Your Social Media Feed on Your Website – embedding your social media feed on your website can benefit your SEO efforts. 
5. Use Keywords – keywords play a vital role in SEO and in social media SEO. Use relevant keywords in your posts and hashtags to increase visibility
6. Social Media Backlinks – social media backlinks tend to be nofollow links, meaning they don't directly influence your SEO efforts, but they are still effective when it comes to driving traffic to your website. Encourage sharing and linking to your content across your social media platforms

Conclusion

Social media SEO is a powerful strategy that can boost your online visibility and ranking in search engine results pages (SERPs). The key to success lies in creating high quality and relevant content that is engaging, resonating with your audience. When you incorporate social media into your SEO strategy, you will be creating a long term online presence. Do you have any questions? Do you need help with your SEO or social media strategy? Get in touch with the Genie Crawl team today.