How to Use User-Generated Content to Boost SEO

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How to Use User-Generated Content to Boost SEO

User generated content (UGC) is a fantastic way to boost your search engine optimisation (SEO) efforts, while making your audience feel they are an important part to what your business is going. 

These days consumers expect more than a good product or service, they want to build relationships with brand, being part of your business. User-generated content gives consumers exactly what they are looking for. 

Why User-Generated Content is Good for SEO

More than eighty percent of consumers start their buying journey with online research. Google and the other search engines prioritise helpful, fresh, and relevant content, that provides your audience with value. 

User-generated content helps provide Google with fresh and new content, giving you the ability to make use of the power of social proof. Consumers want to see that other customers have made a similar purchase and they are happy with their experience.

How to Use User-Generated Content to Boost SEO
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How to Use User-Generated Content for SEO

User-generated content is a powerful SEO tool that can be used in a number of ways. The Genie Crawl team have included their recommendations below, helping you boost your SEO efforts with UGC:

Blogs and Articles

User-generated content such as testimonials, videos, and images can all be used in a blog post or article. It adds credibility, showing new customers your business delivers on promises. 

Social Media

While social media does not directly impact your SEO ranking, it does play a major role in your SEO success. It helps let people know your business is authentic, while helping you build relationships with your customers and potential customers. Social media offers an opportunity to showcase your user-generated content to your advantage, sharing what people are staying about your brand. You can also use contests and incentives to encourage new user generated content on your social media feed.

Local SEO

Local SEO is important for businesses with a physical location in a specific city, town, or neighbourhood. It enables these local businesses to reach their local communities. Ask your happy customers for reviews on your Google Business Profile, social media, or directly on your website or other review sites. Ensure you respond to all reviews, both good and bad, in a professional and timely manner to boost your local SEO efforts.

Brand Advocates

User-generated content helps shoppers buy your products or services with confident. It helps to build a culture surrounding your business, making your customers feel part of a community. Using hash tags is an excellent way to ensure your user-generated content is seen and shared.

Conclusion

Great content is what will ensure your SEO strategy is a success. It's important to add variety to your content marketing to ensure you keep your audience interested, while providing search engines with fresh content. User-generated content is an excellent addition to your SEO efforts. You will need an effective strategy in place to keep a steady flow of UGC. Get in touch with Genie Crawl today and see how we can help you improve your SEO efforts in an effective and affordable way.

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