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How to Win at Hyperlocal SEO & Google’s ‘Nearby’ Search Results
Local search engine optimisation (SEO) is not a new kid on the block, and if you have read our previous blogs, you already understand some of the important aspects of local SEO. We have seen local SEO receiving the spotlight as of late, as the relationship between hyperlocal and mobile marketing becomes more important than in the past. As more people use their mobile devices when searching for local businesses, there has been a need for local businesses to optimise for “near me” searches.
With the rise in “near me” searches, the demand for hyperlocal SEO strategies is on the rise.
Hyperlocal SEO targets consumers based on their specific location, providing solutions to their needs. When we say “specific location,” we mean not simply a city or town, but rather a neighbourhood, or a street.
Today, customers journeys include multiple touch points over various devices. Customers are actively searching and researching products and services across numerous channels before making a purchasing decision. Did you know that over eighty percent of internet users own a smartphone?
With this information, you are able to reach customers at high interest points, focusing on users search intent. When you understand your audiences search intent, you can create optimised content that reaches them at the right time.
In 2015, Google introduced mobile-friendliness as a ranking factor.
In order to make your hyperlocal SEO a success, the Genie Crawl team have put some tips together to help you get started:
The first step to successful hyperlocal SEO is to ensure you create, verify, and optimise your Google Business Profile (GBP). This involves selecting the correct category, operating hours, and images. Ensure your Name, Address, Phone Number (NAP) is accurate and consistent on your website, Google Business Profile, and any other platforms your business is listed.
One thing that remains constant when it comes to SEO is high-quality content. Content has remained the king of SEO for many years. For hyperlocal SEO, you will want to create localised web content that provides your local community with value. Use genuine content about your area to boost location targeting, while appealing to your local community.
Structured data or Schema Markup, often used interchangeably, is an effective way to boost your hyperlocal SEO success, helping you appear in Google's “nearby” search results. These are codes that are added to your web pages, providing search engines with valuable context regarding your content.
Citations are when your business information is mentioned or listed in online directories, such as Yelp. Remember when building citations, to ensure your NAP information remains consistent to your Google Business Profile and website.
Yes, hyperlocal SEO is a large and time consuming task that can help you boost your visibility in Google's “nearby” searches. Do you need assistance with your hyperlocal SEO strategy? Genie Crawl is here to help! We can implement customised and effective strategies to help you improve your ranking in local results, ensuring you reach your local audience with ease. Complete our online contact form now to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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