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How to Win Featured Snippets for Local Search Queries in the UK
Featured snippets are excerpts of content that are organically displayed at the top of Google results. They give a quick answer to a query. Featured snippets are referred to as “Position 0,” as it is placed above the first ranking spot. These snippets provide users with information below the search query, making it accessible.
The idea behind featured snippets is to provide a fast and accurate answer to a uses question. Google takes content from relevant website ages, eliminating the need to visit the website, which has proven highly convenient to internet users.
Featured snippets provide internet users with information, while helping businesses gain a competitive edge, boosting conversions. Snippets are seen, providing an answer to the query. This provides businesses with the exposure they need to drive quality traffic to their website that are more likely to convert.
Recent studies have shown that the first organist listing on Google receives around thirty four percent of the traffic The second listing gets around eighteen percent, and it keeps reducing from there. When you secure your spot in a featured snippet, you are placed above the organic results, helping to drive even more traffic to your website.
Featured snippets are the first result users see when searching Google, therefore securing more clicks. Although the snippet is designed to provide users with an answer to their question, they will click the link if tey want more in-depth information. People are more inclined to click on a top feature link, than scrolling further down the page.
Google is focused on providing users with the best experience, this means offering the most useful information that is relevant to their query. This means users expect Google to place the most relevant content in the featured snippet. When you win featured snippet, it shows users that Google sees your content as high quality and valuable.
There is no way to guarantee that Google will use your content in featured snippets. Remember, Google algorithms are evolving and will determine which content it feels is most valuable and relevant at the time. In order to increase your chances of appearing in featured snippets for local search queries in the UK, you will want to:
When you create your content, it is imperative that you make it clear and concise. The faster you provide the answer and information the users want, the more likely you will win a featured snippet The internet is drowning in content, but when you provide original content that is new and fresh you can increase your chances of securing the valuable “Position 0.”
Having good content structure is important to improve readability for users and search engines. The best way to win featured snippets is to format your content effectively to help search engines understand what your blog is about. Make sure you break your content into small paragraphs to improve readability, using bullet points, subheadings, and bold to make the text visually appealing.
Search queries that ask a question are likely to generate a featured snippet. Therefore it's important you take your audience into consideration and consider their frequently asked questions. Focus on answering what, when, where, why, who, or how. Ensure you make it easy for users to find the answers they are looking for to increase your chances of winning a featured snippet.
Structured data, or schema markup, is a language on your website that speaks to search engines, providing information around the content of your web page. It is important to SEO, making it easier for Google to identify your content and create results around it.
Featured snippets are a valuable tool and they are increasing in popularity. Winning a featured snippet, means ranking as “Position 0,” without having to pay for advertising. If you need help winning featured snippets, unceasing website traffic and gaining a competitive edge, then get in touch with the Genie Crawl team today.
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