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How to Write ‘AI-Friendly’ Content That Still Ranks on Google
Structure is essential when it comes to writing AI-friendly content that still ranks on Google, ensuring it is clear, readable, and searchable. The Genie Crawl team have put some best practices in place to help you create AI-friendly content that will not negatively impact your ranking on Google.
Your H1, H2, and H3 headings should be clear and descriptive, helping AI understand the hierarchy of your content. Use your keyword in your headings, reflecting the content in each section.
Sentences should be kept short and to the point, no more than twenty words. Complex sentences are too confusing for AI. A good rule of thumb is to ensure each paragraph covers one idea, making it easier for AI to extract the necessary information.
Tables are an excellent way to present structured data that AI can scan and understand. Label rows and columns with descriptive headings, while ensuring a consistent formatting.
If you include code snippets, use standard formatting, or you can comment on key sections, as AI can use comments to understand the context of your content.
Use numbers or bullet points to break up information into organised content that AI can extract key points from. Keep lists concise, ideally under seven points as to not overwhelm the readers and the AI.
Image alt text should be descriptive and added to each image on your site. This enables AI to understand the context of the image, ranking it accurately.
Internal linking is often overlooked as website owners focus on acquiring backlinks for SEO. But internal links are still essential and can be used to link to relevant content. Use clear anchor text to direct AI in the right direction.
Ensure when writing AI-friendly content that you follow SEO best practices, using keyword naturally, along with clear meta descriptions.
With the rapid changes to SEO over the past few years, it's easy to focus on writing for AI or writing for Google, forgetting about your audience. First and foremost, any content you publish should be written for humans. Writing in a conversational tone tends to perform well in AI results. Remember to use natural language, avoiding jargon, and providing definitions when necessary for technical terms.
When writing AI-friendly content for SEO, it's imperative you regularly monitor its performance, so you can see how it is ranking. If necessary, review or revise to ensure you meet quality standards.
When you focus on writing for your audience, while following SEO best practices you can write AI-friendly content that still ranks on Google. It is essential that any content you publish can be read with ease by humans, yet understood by artificial intelligence. If you need any help writing AI-friendly content that still ranks on Google, get in touch with the Genie Crawl team today.
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