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How to Write Effective Ad Copy for Google AdWords
Google Adwords is one of the most effective online advertising platforms used to generate sales. Millions of users rely on Google daily to search for solutions. Some are searching for information, while many are searching with a purchasing intent.
Creating effective ad copy that converts is not a straightforward process. Google has numerous regulations that advertisers must follow. Advertisers are also given very little space on search engine results pages (SERPs). You have a headline of around thirty characters and a ninety character description to grab the attention of your audience and drive them to your landing page.
Google Adwords, or Google Ads, is a Pay Per Click (PPC) platform, enabling businesses to advertise their products and services on search engine results pages, and other partner platforms. Google creates the final advert for you, these days they are responsive adverts that work across all devices.
It is essential that you write your ad copy to align with Google's best practices. Creating successful advert campaigns requires experimentation, testing, and monitoring. It is not a one size fits all approach. Your campaign will need to be fine tuned based on your goals and target audience.
Keywords are essential to your Google Adwords success. If you want your adverts to perform well, you need to know what keywords to target. This involves comprehensive keyword research and analysis, identifying the words and phrases your audience use when searching for your products and services. You then need to use the search terms in your ad copy.
Using the keyword helps align your ad copy with the users intent. It shows users your advert has what they need. When you match your users intent, Google boosts your quality score. This shows Google your ads are relevant to the search query, improving your cost per conversion and boosting your overall return on investment.
A keyword that has high buyer intent and generates a lot of traffic is probably highly competitive. The majority of your competitors are probably all bidding on the same or very similar keywords. This is why you want to highlight what makes your product or service unique in your ad copy. This can increase click through rates. This can be free shipping, 30 day free trial, or a 7 day free return.
The majority of businesses will have numerous offerings. It's important to write a single ad copy for each product or service you are trying to sell, rather than bundling them all into one copy. When you focus your ad copy on what the user wants, it reduces distractions, increases engagement, and boosts the chances of a conversion. Therefore focus your ad copy and landing page on what the user is searching for.
Whatever your goals are, you want to encourage your visitors to carry out a specific task. This can be making a purchase, signing up for a newsletter, or signing up for a subscription. Adding a powerful call to action in your ad copy is the most effective way to get users to complete the task.
With a powerful call to action, you tell your users what they need to do next. This can be something along the lines of “Start Free Trial,” or “Sign for Updates.”
You want your Google Adwords ad to do well, driving traffic to your landing pages and providing a good stream of revenue. This means having an effective ad copy that is engaging, eye catching, and grabs the attention of your audience, encouraging them to take a desired action. If you need help creating effective ad copy for your Google Adwords campaign, get in touch with the team at Genie Crawl today.
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