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How UK Businesses Can Rank for “Near Me” Searches
The search engine world has changed with more people using “near me” searches, whether in their own home town or visiting a new city or country. This has become the most popular, and probably easiest, way to find local products and services online.
In one year, the “near me” search term increased by four hundred percent from September 2020 to August 2021. At the same time, Google Maps drives up to forty percent of local business discovery.
As you can see, local search rankings are essential for UK businesses.
The Genie Crawl team have put a guide in place to help UK businesses start ranking for “near me” searches. We do recommend you have a bespoke SEO strategy for each stage to ensure the best results.
The first step in ranking for “near me” searches is ensue your business defines the areas you operate in. This can be implementing location pages on your website to adding location-based keywords on your services page. This helps your potential customers and search engines identify what areas you operate in.
If you have not created or claimed your Google Business Profile (GBP) now is the time to do it. Your GBP is your digital store front across Google Search and Google Maps, essential when ranking in “near me” searches. There are some important steps to take to optimise your profile:
Having location pages for each location you operate is essential to local SEO and ranking in “near me” searches. This helps users find your website in their specific area.
SEO audits are essential when it comes to boosting your online performance. It helps you gain a competitive edge, identify opportunities, while knowing what is working and what is not working on your website.
Any SEO strategy requires comprehensive keyword research and ranking for “near me” searches is no different. Identify keywords, focusing on user intent. Remember when your audience searches for products or services you provide, they are looking for an answer, a solution. Take your users into consideration when optimising your content with local keywords, ensuring you meet their intent, making your content relevant and high quality, resonating with your audience.
This step must not be overlooked. Adding structured data, also known as schema markup, to your website, you provide search engines with information about your business, along with your content. It helps to improve your ranking in local searches.
Maybe you have realised that your UK business website is not reaching its full potential and you need to boost your online presence. At Genie Crawl, we provide our clients with customised SEO strategies based on your objectives. Ranking for “near me” searches is a great opportunity to boost website traffic and traffic through your door. Are you ready to take the next step? Contact Genie Crawl today to find out how.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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