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How Visual Search is Impacting UK Retail Brands
Humans are visual species. We naturally process images much easier than we do text. You see this with company logos to road signs. UK retail brands can harness the power of visual search to communicate and sell to their audience.
Visual search can help you take your website to a new level of functionality. Visual search software now drives close to seven percent of ecommerce revenue.
Visual search enables users to search the internet using an image, rather than typing or speaking their query. It's a faster and simpler way to search, as the user doesn't have to dry and describe wheat they saw, they can simply share or take a picture.
Visual search is expanding online search by:
Image search was an original photograph lookup tool, enabling users to input a text-based query to receive an image. This was a hit or miss experience, which resulted in frustrated users and higher search times.
In order to reduce search times, improving accuracy, image recognition was introduced. This included some advanced search capabilities. Visual search engines rely on artificial intelligence (AI) to analyse the image. The AI is able to recognise shapes, details, and colours, finding similar products.
The driving force behind visual search for UK retail brands includes:
As a UK retail brand, it's worthwhile exploring visual search, ensuring your business is listed on Google Lens, Pinterest Lens, and Bing Visual Search. There are also numerous mobile apps to list on for image search.
Follow SEO best practices to ensure your products are visible when a user searches using an image of a product you provide.
Visual search can have a positive impact on UK retail brands:
With many UK retail brands now incorporating visual search into their websites, it's time to ensure your brand stands out in image search results. While visual search is still new, it is already changing user behaviour, streamlining the online search experience for users, saving time and energy. We can only expect visual search to become more prominent among UK retail businesses, improving online visibility, website traffic, and conversions.
Visual search is only expected to improve, becoming more sophisticated, and more prominent for retail businesses online. Incorporating visual search into your SEO strategy now provides you with a competitive edge, helping you reach a new generation of online shopper. Are you ready to push your UK retail brand to new heights online? Contact Genie Crawl today to find out how.
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