We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTHAffordable and FAIR pricesFast responses WITHIN hoursWe love getting RESULTS
Image Optimisation Tactics That Improve SEO and UX
Improving your website search engine optimisation (SEO) is more than focusing on keywords and backlinks, it's the optimisation of all website elements, including your images. Image optimisation is essential in boosting website performance, rankings, and user experience (UX).
A good blog post or website page needs an eye-catching image, capturing your audiences interest. The right images help to keep users engaged, generating more traffic. At the same time, many website owners and bloggers upload images without proper image optimisation. The right images help to tell a story, break up reading, send a message, and evokes emotion. It also helps improve content visibility.
When it comes to image optimisation, there are some tactics, best practices, you should be following, these include:
It is essential that any image you select not only grabs your visitors attention, but aligns with your content. You can use stock images or upload you own unique images.
The next important step is to resize your images for the best website performance. Page load speeds are important for user experience and search engines, in fact page loading speed is now a Google ranking factor.
If your images are too big, your website will be slow in loading, increasing abandonment and bounce rates, signalling search engines that your website is not high quality, negatively impacting your ranking.
Web images don't need to be big in order to maintain high quality. Ensure you reduce the size of your images, making them all consistent in size, without compromising your image quality.
It's not uncommon for website visitors to upload images with their original names, which wastes the opportunity to be visible. If you are using your own pictures, the camera will name them with a date and time, when you use stock photos, they come with a name.
Renaming images is a strategic tactic. Use your targeted keywords to describe them within the context of your content to be more effective.
While search engine bots crawl and index your site, they read your text, but they cannot read images, which is why metadata is essential. This is the information you provide to index your images correctly.
Metadata includes:
Structured data, or schema markup, helps search engines understand what your image is about, creating an improved user experience. It uses the vocabulary that search engines understand.
Visual content, such as images, is an excellent way to grab your audiences attention, encouraging them to explore your content further. Image optimisation is essential to ensure that you improve user experience and SEO efforts. If you need help with your image optimisation, contact the Genie Crawl team today. We would love to help you improve your website SEO performance.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2024 Genie Crawl. All Rights Reserved.
