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Image SEO Best Practices: How to Rank on Google Image Search
Search engine optimisation (SEO) is essential to your online success. Everything on the internet is a piece of content or links between content.
Image SEO is a process where you optimise the images on your website, making them easy for search engines to find and read, improving visibility and rankings on Google and other search engines. Image SEO includes image type, size, and loading time, along with the use of alt text and keywords.
Image SEO is often overlooked when it comes to on-page SEO. Poor image SEO can reduce your visibility in search results, making it impossible to acquire backlinks.
Now that you understand how important image SEO is to your online success, let's dig into the SEO best practices you should be following:
Your site speed has a major impact on your SEO efforts, which is why you need to reduce your image sizes to ensure your pages load quickly and users can start interacting with your site immediately.
Have you heard of PageSpeed insights? It is an excellent online tool where you enter your URL and Google provides an in-depth assessment of what elements of your site are slowing down your page speed.
Incorrectly sized images are often a major culprit when it comes to slow loading times. This is where image SEO really shines, reducing your image sizes to speed up loading times.
You may find that PageSpeed insights recommends “serving images in next gen formats.” what does this mean? These formats include JPEG 2000, JPG XR, and WebP. These formats helps ensure faster loading times and use less data on mobile devices.
Accurate image dimensions are determined by your content management system and the format of the page. Your content management system (CMS) should provide you with recommended image dimensions. Shopify recommends using 2048 x 2048 for product images, for example.
Stock images are the easiest when it comes to sizing as these are often website-friendly sizes. But of course, you want to include original high quality images that are not being used by every other website. Ensure you correctly size your images sharing images based on products in action and in-house data, that are more likely to be searched for, along with being shared on social media.
When search engines decide what image to return to an image query, it has access to limited information. When it comes to image SEO, you want to provide the search engine with as much information about your image as possible.
Image SEO is not something you can ignore, especially if you want to rank in Google Image Searches. Keep in mind that you want to focus on your page speed, ensuring your images are optimised in size and file type, along with offering optimised alt text, titles, and captions. At Genie Crawl we would love to assist you with your image optimisation, helping you become more visible in Google Image results. Get in touch today for your free evaluation and quote.
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