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Importance of Pagination Tags in SEO for E-Commerce
Pagination is not an easy process. Chances are you've already encountered product lists that span numerous pages, or multi-page articles. How these pages are connected, displayed and indexed makes a major difference to your e-commerce website.
We've all faced crawl errors, along with duplicate content, due to poor pagination, which is why we are going to take a closer look at the importance of pagination tags and how to implement them for SEO:
The most common mistake made when it comes to pagination is naming them by fragment, such as page2. Search engines do not see fragmented URLs as separate pages that need indexing, as they focus on on-page navigation, such as your internal links to discover new web pages.
As a result, you need to make sure each page has its own unique URL path. www.e-commerce.com/products?/page=2 is a good option. This helps the search engine understand and index each page individually. When done correctly:
So many pagination methods include the words “previous” and “next,” while some have numbered links. These re often hidden, marked as nofollow links. When it comes to pagination, bear in mind that search engines prefer HTML anchor texts, where next page and previous page are straightforward enough for search engines to understand. Some tips include:
Canonical tags are essential in pagination. Canonical tags tells the search engine which version of the page is the main version. When you have a series of paginated pages, using canonical tags means that each page points to its own URL as the canonical version.
When you set all pages pointing to page 1, search engines get confused and this may result in them missing deeper pages. We recommend treating each paginated page as an independent piece of content with canonical tags to avoid issues and ensure proper indexing.
You may expect that every URL will appear in your XML sitemap, but you don't have to list every paginated page. When you list every web page you confuse the search engine. Excluding your paginated pages helps to:
Pagination tags are essential if you want search engines to crawl and index all your valuable content as an ecommerce store. Using pagination tags correctly helps to conserve your crawl budget, ensuring crawlers use their resources crawling important pages on your site, while preventing the risk of unexpected pages appearing in search results. Are you experiencing pagination issues? Contact Genie Crawl today, we would love to assist.
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