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International SEO vs. Multilingual SEO: What’s the Difference?
If your business operates throughout the world, both international SEO and multilingual SEO are invaluable. There are challenges when it comes to making a positive footprint worldwide, such as what translation tools to use, how to create your marketing campaigns, along with meeting the algorithms of numerous local search engines. When you align your strategy and tick the boxes, it ensures you maintain online visibility, reaching all your potential customers.
While many use the two terms interchangeably, they are different. Yes, they share similarities, both falling under search engine marketing, but you don't necessarily have to focus on both.
International SEO is multinational, but it doesn't necessarily have to be multilingual. Let us explain.
Some companies are global, marketing themselves to speakers of one language. So your UK based business may target potential customers in the United States, people that also speak English.
But then there are differences between UK English and US English, and this is where international SEO comes it. It targets different keywords for different countries. It involves optimising your website for various search engines, as not all countries prioritise Google. China, for example, use Baidu.
Multilingual SEO, on the other hand, optimises your website content for multiple languages, essential if you provide products or services in countries that don't speak English as a first language.
In order to reach your audience effectively, you need to create your content in your chosen languages, rather than simply using a translation app. This involves identifying your target markets, along with relevant keywords, and ensuring proper translation and local SEO in your content.
International SEO is used by companies that want to market to a global audience, creating localised content in your first language, such as a UK business targeting an audience in the US. Multilingual SEO is SEO for multiple languages, creating content that resonates with your audience in each country. While some businesses may need international SEO and other need multilingual SEO, yours may need both. Contact Genie Crawl today to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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