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Is SEO Dead? The Truth
Search engine optimisation (SEO) has been a top marketing strategy for many years, but as new AI-powered platforms and new Google features grab audiences attention, many marketers are now asking if SEO is dead.
The quick answer is no, SEO is not dead. It has evolved.
We understand why you may think SEO is dead, as more users turn to AI search engines, such as ChatGPT, asking detailed questions based on their unique needs. At the same time, zero-click search has sky-rocketed with AI Overviews and AI Mode in Google search results.
But what you may not realise is AI search engines, such as ChatGPT rely on traditional search engines for information, taking information from the most relevant web pages. This shows that SEO is still important today if AI want to provide accurate answers.
Even if traffic is decreasing, you may have gained more qualified leads and engaged users, as users finding your site didn't get what they needed from AI Overviews and AI search engines.
SEO is constantly evolving, but it is not dying. There are a few important things to focus on now more than ever, ensuring your strategy provides measurable and long-term results. These include:
Google focuses on providing a positive user experience, ranking pages with seamless navigation and clear content structures. We recommend conducting a thorough website audit with Google's PageSpeed tool to get your Core Web Vitals assessment, where you can improve your scores and in turn, improve user experience.
More people are using other platforms to search, other than Google. They may use a voice search engine such as Alexa or Siri, or turn to TikTok for quick answers. Many use AI search engines for detailed answers, while for advice they turn to real experiences, using online forums, such as Reddit. We recommend optimising your content to ensure that AI platforms and Large Language Models (LLMs) can cite from your web pages, improving your online visibility.
Google has advised that they are using mobile-first indexing, which means that it considers the mobile version of your website for crawling and indexing. This shows having a mobile-friendly website is more important than ever to appear in search results. We recommend you ensure your website has a responsive design, ensure your website isn't blocking Google from crawling or indexing your site, while ensuring the desktop and mobile version of your website match exactly from your content and linking structures to your schema markup.
As your SEO efforts take effect and your rankings improve, Google takes your brand awareness into consideration from relevance and trustworthiness to authority in your industry. We recommend developing PR campaigns, showcasing your expertise and engaging with your audience.
In order to gain a competitive edge, you need to publish unique, valuable, and high quality content that is informative and engaging. AI loves content that they can cite with confidence. We recommending adding authoritative and quotable insights in your content, supporting your claims with credible sources.
User intent is how well you know your audience, enabling you to create content that resonates with them. Google has placed a major important in matching user intent, ensuring that it provides accurate information. We recommend ensuring your keywords align with user intent, creating content that answers their questions, provides solutions to their pain points, and in a format that they prefer.
As you can see, SEO is not dead, it's simply evolving. You need to adjust your strategy to take the latest changes into consideration, enhancing your business's AI visibility. Genie Crawl provides a free, no obligation evaluation and quote, with tailored strategies to help you maintain your visibility as SEO continues to evolve. Contact us today to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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