Is Your SEO AI-Ready? Preparing for Next-Gen Search Engines
Generative AI has changed already SEO and now you should be ready for AI search. If your website isn't SEO AI-ready, then you should be busy preparing for next-gen search engines. Let's get stuck in.
With the integration of generative AI into search, we are expecting some transformative changes in how SEO professionals approach SEO. AI has proven itself, automating mundane and repetitive tasks that were traditionally carried out by SEO professionals. This does not mean it has replaced human SEO professionals, but rather assisting them in enhancing their services.
The implementation of Google's Search Generative Experience (SGE), emphasises the need for SEO practices, not eliminating them. AI search right now is focused on search intent and authority, meaning your website needs to demonstrate your expertise in your field by publishing authoritative and comprehensive content that is specialised and high quality. Topic clusters are going to become the new norm.
With the future including AI search, it's important to prepare your website for the next-gnen search engines. Taking a proactive SEO approach ensures you:
We recommend creating content that digs deep into a topic, rather than a single blog post. Through topic clusters, you can create a web of information surrounding one topic, boosting your authority.
It also means following E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) when creating content to ensure your authoritativeness shines through, making you a valuable source of information in search engines and your audiences eyes.
Preparing for next-gen search engines involves a mix of expertise and technique, from improving your content to focus on user intent to implementing technical SEO improvements to align with Google's Core Web Vitals. If you need help preparing your website for next-gen search engines, the Genie Crawl team would love to assist. Contact us today to find out more.
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