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Key Metrics to Track in a Full-Funnel Digital Strategy
Content marketing is one of the most powerful ways to attract, engage, and convert your target audience. While you can publish numerous pieces of content on a regular basis, do you know if your strategy is working?
It is important that you measure the right key performance indicators (KPIs) for each stage of your buyers journey.
Key metrics or KPIs are measurable values, showing you how well you are achieving your online goals. They help you in evaluating how effective your marketing strategies are, along with identifying areas of improvement. When you track the right key metrics, you can align your content and strategy to your audiences needs, behaviours, and preferences, optimising your content to boost conversions.
The funnel is a model describing how your potential customers move from the awareness stage to the action stage. It comprises of three main stages:
Each of these stages have different goals and challenges, requiring different types of content.
TOFU is the first impression you make on your audience. You should be creating high quality, unique, and valuable content at this stage that informs and engages your audience. It should be relevant to their goals or pain points.
In order to measure the success at this stage of your full-funnel digital strategy, you should be tracking the following key metrics:
This stage is the bridge between awareness and action. You want to focus on creating content that is authoritative, credible, and useful.
The key metrics to focus on at this stage of your full-funnel digital strategy includes:
The content you create for bottom of the funnel should be focused on converting your audience into customers. It needs to be compelling, relevant, and persuasive.
The best key metrics to measure for this stage of your full-funnel digital strategy includes:
By measuring the key metrics listed above, you will be able to track the success of your content in each stage of your full-funnel digital strategy. Do you need help creating an effective digital strategy? Do you need assistance with your content creation to align with your full-funnel digital strategy? Contact Genie Crawl now and see how our expert team can assist you today.
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