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Landing Page Mistakes That Harm Both SEO and Conversions
Over forty percent of B2B clicks are directed to a home page, rather than a dedicated landing page. The problem is that landing page relevance and performance is an important part of your Quality Score.
When you send paid traffic to an unoptimised landing page, it undermines your own efforts. This means you have to work harder, or spend more, to make a small return. There are some common landing page mistakes many businesses make that harm SEO and conversions.
Your page speed is probably the biggest impact on your landing page performance. When a page takes more than five seconds to load, you can lose over seventy percent of your traffic. If that's not enough, e-commerce sites need a three second delay to lose half of their website traffic.
Your landing page may offer excellent value to your audience, but your audience won't stick around to find out if your pages are taking too long to load. Some tips to fix this include:
Did you know that close to fifty percent of landing pages have multiple offers, while only sixteen percent are free of navigational bars. Your landing pages should be focused without navigational bars. Landing pages should be clean and well-organised, completely free of clutter.
A great headline is essential to your landing page success. This is the first impression your audience has of the page they are going to visit. A good headline should provide pleasure, taking pain away.
Use original and high quality images. When you use people in real images, you can improve your conversions. Your visuals should:
Every one of your landing pages should have its own compelling call to action. It's also where you place your call to action button on the page. Your call to action button should be above the fold, making use of whitespace around it to focus attention. Rather than using the traditional “sign up” or “find out more” as call to actions, you can try something unique, such as “Try Genie Crawl.”
You can have the best offer, but your audience won't convert if they don't stick around to find out more. Slow loading pages are one of the most common causes of landing page bounce rates. Slow loading pages with a second delay can cause your website visitors to leave your page. Eliminate the clutter, create headlines that capture your audiences attention, using relevant images, while creating a compelling call to action. If you need help creating landing pages that improve SEO efforts and conversions, contact Genie Crawl today. With more than ten years experience, we have the skill and expertise to help you improve your online presence without delay.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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