Lead Generation for Non-Marketers: Simple Steps That Work

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Lead Generation for Non-Marketers: Simple Steps That Work

Let's be honest, as a business owner, you are constantly wanting to find new customers, though this is not always an easy task. When you focus on publishing valuable content and refining your audience targeting, you can generate and convert leads effectively.

The Online Lead Generation Process

A lead generation may involve the following steps:

  • Lead attraction – using content marketing, SEO, and social media you can attract potential leads to your website 
  • Lead capturing – landing pages, lead capture forms, and other tools are used to collect users contact information, this can be exchange for an offer or useful content
  • Lead nurturing – providing leads with valuable content, addressing their pain points through email marketing, personalised outreach, and targeted advertising
  • Lead qualification – qualify leads based on interest, budget, and decision-making authority, helping you prioritise high quality leads
  • Lead conversion – the final stage involves converting qualified leads into customers through effective tactics and strategies
Lead Generation for Non-Marketers: Simple Steps That Work
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Lead Generation Strategies

This focuses on attracting potential customers through valuable experiences and content, relying on a strong online presence that attracts leads naturally. An inbound lead generation strategy can include:

Lead Generation Challenges

Lead generation requires patience, consistency, and a solid strategy, at the same time it does present some challenges that you will need to overcome, including:

Conclusion

Remember the leads you generate are real people looking for real world solutions. While its easy to focus on metrics, it's important to remember each leads needs, preferences, and paint points, building a relationship with your leads and providing them with value. If you need a lead generation strategy that will yield results, contact Genie Crawl today.

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