Link Building in Digital Marketing – What You Need to Know

Why Do I Need Link Building?

Link building is crucial to your digital marketing campaign success for a variety of reasons, including:

• Improves your ranking in SERPs, helping you reach your audience and drive quality traffic to your website
• Improve organic traffic, helping users find your website and the information that they are looking for 
• Increase your website authority can be achieved when you have high quality backlinks from authoritative website in your industry driving back to your website

How Link Building Plays a Role in SEO

Link building is a major ranking factor when it comes to SEO. The higher the quality link you have to your website, the more relevant and authoritative your website appears to search engines. It is important to use natural link building techniques, where you earn them due to your high quality, unique, and relevant content, rather than using black hat and manipulative tactics, such as buying links from spammy websites.

Content marketing is one of the most popular link building techniques, along with broken link building, press releases, and email outreach, not to mention social media. The anchor text used in the link should provide a clear description of what the linked page is about, enabling people and search engines to understand the page.

Studies have shown that link building with a high volume of backlinks from relevant and authoritative websites have a higher ranking in search engine results pages (SERPs). In addition to this, the top ranking page on Google usually have 3.8 times more backlinks than those in the second to tenth position on the first page of results. This shows how powerful link building is to your digital marketing campaign. Diversity of links is also very important. When you have websites linking back from unique root domains, you rank even higher, showing the importance and credibility of the information you have published.

Link building is fundamental to SEO, which is an important part of any digital marketing strategy. It makes your site more visibility and credible. 

Effective Link Building Techniques

• Create unique, high quality, informative, and engaging content to naturally attract backlinks
• Select websites that are relevant to your industry to improve the value of your backlinks
• The links and keywords you have within your content must help improve ranking in SERPs and align with your business goals
• Build good relationships with other website owners to increase the chance of more inbound linking opportunities
• Always adhere to SEO best practices and do not be tempted by black hat link building techniques