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Local Business Schema: Real Estate, Dentists, Lawyers Use Cases
You have to admit, it's a pleasure to be able to search for a business online and find all the information that you need. When you add Local Business Schema Markup to your site, you make your site eligible for rich results, helping you stand out and gain a competitive edge, along with an increase in organic web traffic, higher click through rates, and conversions.
When it comes to local business schema, what we are talking about is types and properties within the schema vocabulary used to categorise and define information regarding local businesses.
It is essential you select the right type, so we encourage you to check schema.org definitions to identify Types that are relevant to your business.
Local business is a Type and is the subtype of organisation. Yes it sound confusing, but it really isn't.
You will use local business schema type or a subtype if your business has a brick and mortar store with an address. If you don't have an address, such as an eCommerce business, you will use organisation type.
Ask yourself the following questions:
The Genie Crawl team have put together a number of steps you can follow to create local business schema markup for your website:
Add the required schema properties for local business schema.
Ensure you double check that your schema markup aligns with Google's structured data guidelines
Now that you are happy with your local business markeup, you need to ensure the integration method is set and its deployed to your page. Google does recommend using JSON-LD.
Always check your schema markup is working accurately using Google's Rich Results Testing Tool and Schema Markup Validator.
As with all digital marketing, schema is constantly evolving; You cannot set it up and forget about it. It's important to constantly check your schema to ensure its working, while taking advantage of new opportunities:
Schema markup was developed as it speaks to machines in a language they understand. When you implement local business schema you increase your chances of appearing in rich results, as each engines understand the context of your business. If you need help implementing local business schema on your website, the Genie Crawl is ready to assist. Contact us now to find out how.
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