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Local SEO for Multi-Location Businesses in the UK
Any business that has multi-location businesses in the UK faces the same problem when it comes to local search engine optimisation (SEO). It's important to monitor unique search experiences across all markets where your business operates, as each area will have different expectations, needs, and ways in which they search online.
Multi-location SEO is organic traffic that comes from local intent within the markets where your business is operating. It combines local SEO efforts to improve online visibility, driving foot traffic.
It means that you need to create location-relevant landing pages for each location you operate in. At the same time, each location needs it's own campaign focusing on geo-location, rather than on your traditional SEO strategy, which should also be running at the same time.
Now that you understand multi-location SEO, it's time to dig in:
This is probably one of the most important elements of local SEO. A clear URL structure helps with reporting, while organising your location-based pages, helping your website visitors identify the right location page for them.
Each area you operate in will need a location page. If you operate in London, you may be tempted to create a single landing page that covers London, but you will boost your visibility if you create pages for each area within London, such as Knightsbridge, Mayfair, etc.
Each page should include your business name, address, and phone number (NAP). We also recommend embedding Google Maps to provide your visitors with easy directions without them having to leave your website.
Your location pages should include location specific information, such as client testimonials, staff information, or even local monuments or events. Remember to ensure each page has a unique title tag and meta description.
Now it's time to claim or create a Google Business Profile for each of your locations. This means filling out all the relevant fields, ensuring your NAP is consistent, and you provide updated and accurate information regarding operating hours. You can also post updates, monitor and respond to reviews, while boosting your visibility in Google Search and Google Maps.
You probably already know the importance of backlinks, also known as inbound links. As well as citations. You want to build links from websites that have an influence in your local area. Some good opportunities include community events. When you sponsor or co-host an event, you can generate relevant local links to your site, boosting your ranking in local results.
If your business operates in multiple locations in the UK, you will need to consider a different approach to SEO. Yes, there are some extra steps required when it comes to local SEO, but with our help, you will notice an improvement in visibility, engagement, and foot traffic. Get in touch with Genie Crawl now to find out how.
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