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Local SEO Hacks to Dominate "Near Me" Searches in 2025
It's Friday night, you have worked hard the entire week and the last thing you feel like is cooking for your family. You have just moved to a new town and now you want to find the best take out meal. What are you going to do? The first step most people do is grab their smart phone and search for “take out near me.” Within seconds you have a full list of take out restaurants within a certain radius of your home.
We have become more reliant on our smart devices than ever before, especially when searching for local services and products. Local SEO is an essential part of any successful SEO strategy, helping businesses that operate in a certain area to be visible online, driving organic traffic and foot traffic.
In order to understand the importance of Local SEO, you need to take a quick look at the following statistics:
In order to create a solid local SEO strategy, you need to know what elements to focus on to dominate “near me” searches:
This involves optimising your website to improve your ranking in search results. This can include adding location-based keywords to titles, meta descriptions, image alt text, and content.
These are SEO activities that take place outside your website, though they still play a role in your ranking. Off-page SEO can include blogs, acquiring backlinks, and PR. Ensure you use location-based keywords in your content to boost your ranking in local results.
These are activities implemented to your website, helping search engine bots crawl and index your pages. Technical SEO focuses on improving page loading times, focusing on core web vitals, making your site mobile friendly, and identifying duplicate pages.
Optimising your web pages for local searches is essential. This is targeting search queries and writing content that resonates with your audience.
If you have read any of our previous blogs, then you know your Google Business Profile is essential to your local SEO success. It is a free listing tool provided by Google that offers detailed information on your business. Remember to optimise your Google Business Profile using the right keywords, adding high quality images, and responding to all reviews.
Citations are mentions of your brands NAP (Name, Address, and Phone number) in local directories. These directories can include business listing sites, Yelp, social media platforms and more. Ensure your business NAP information remains consistent across all platforms.
Link building is very different from citations, though citations can be considered a link as it directs users back to your website. Link building is acquiring backlinks from relevant local businesses that act as votes of confidence to search engines.
Local SEO is a powerful tool for local businesses that rely on their local communities. With an effective and customised local SEO strategy you can dominate 'near me” searches in 2025. Do you want to find out more? Do you need help with your local SEO strategy? Complete the Genie Crawl online contact form now to receive your free evaluation and quote.
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