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Local SEO in 2025: How to Dominate Google My Business & Local Pack
We live in a world where we grab our smart phone, head to a search engine, to find just about anything. Businesses that show up when people search locally have an advantage. In 2025, local SEO and Google My Business optimisation has become more important than ever before.
Local SEO is helping businesses be found online by their local community. It's more than simply having a beautiful and professional website, it's about ensuring your website is visible when someone searches for products or services you provide in your local area.
Forty six percent of Google searches today are location based, along with seventy eight percent of mobile location searches end in an offline purchase. If your business is not visible when people search in your local area, you are missing out on valuable customers.
Google My Business is the golden ticket when it comes to local SEO. Google My Business is your online store front when someone searches for a product or service you provide. In Google results, this listing can be the first thing your potential customers see. It includes your name, address, contact information, operating, hours, photographs, and reviews. Optimising your profile increases your canes of showing up in the “local pack.” Local pack is the top of search results that shows businesses on a map.
In order to optimise your Google My Business listing, you need to:
Small businesses will find local SEO a great opportunity to even the playing field and improve their visibility in search results. The benefits of local SEO for small businesses include:
We have put together some tips to help you maximise your local SEO efforts in 2025:
Local SEO is becoming more and more important for small businesses that want to reach their local community. Optimising your Google My Business listing can make a difference n your online visibility. Get in touch with Genie Crawl today to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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