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Local SEO vs. National SEO: Which is Right for Your Business?
These days businesses need to choose an effective and customised search engine optimisation (SEO) strategy to ensure they reach their target audience. SEO is not a one-size-fits-all digital marketing approach. It is also constantly evolving, that means businesses today need to know what type of SEO is right for their business.
When it comes to your SEO strategy, you will need to choose between local and national SEO. Making the right selection can have a major impact on your online success.
Local SEO is a process where you optimise your website for a specific location. This is vital for businesses that provide their products and/or services to a specific city, borough, or county.
The benefits of local SEO includes:
Local SEO is the ideal SEO strategy for small businesses with a physical location to service based industries. It should be a priority for businesses that rely on their local community. This can include dentists, plumbers, restaurants, hair salons, retail stores, and more.
National SEO focuses on optimising your website targeting customers within your country, rather than a specific location. If you provide your products and/or services to a national customer base, then national SEO may be the right choice for you, offering excellent benefits, including:
National SEO is ideal for companies that provide their services and/or products throughout a country. This can be used by ecommerce brands that want to target a nationwide client base to businesses offering online services.
While you want to know whether to choose local SEO or national SEO, you may be looking at expanding your business to cater to a global audience. Global SEOs benefits include:
Global SEO is best suited for businesses looking to expand into the global market, along with ecommerce stores that provide worldwide shipping.
Every business is unique and your SEO strategy may require a mix of local and national SEO. If you are looking to focus on one more than the other, there are some questions to ask yourself:
At Genie Crawl we recommend a customised strategy based on your business goals. If you are unsure whether to choose local SEO or national SEO, then bear in mind:
Every business is unique, as is the SEO strategy you should choose. Your SEO strategy is aligned with your target audience and business goals. When investing in the right SEO strategy you can boost your online presence, driving traffic to your website or physical location, while improving conversions. Whether you need Local SEO or National SEO, you need a customised strategy from an experienced team, such as Genie Crawl. Get in touch now to secure your free evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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