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Long-Form vs. Short-Form Content: Which Works Best for SEO Now?
Most SEO professionals believe that long-form content is the best option, but does this mean every time you create content you need to come up with thousands and thousands of words?
There are times where short-form content actually performs better, helping you improve your visibility online.
Long-form and short-form content does not have a specific word count. Many believe short-form content is anything under one thousand words, while others will tell you it needs to be one thousand, five hundred words or less.
Content that is 1,200 words or more are usually considered long-form. What many overlook is the characteristics of long-form content, over and above word count. White papers, case studies, step-by-step goals and ebooks are long-form content ranging from 1,000 word up to 20,000 words, or more.
Long-form content is an advanced content marketing strategy, used when building a content pillar page. These types discuss topics, covering every detail, while answering all questions.
Most people are under the impression that if your content is one thousand words, or less, it's short-form. Of course, this is not a hard rule. Short form content tends to include blogs, emails, social media posts, and infographics. They are designed to provide fast engagement with audiences. This content can be consumed quickly
Which is Best for SEO Now?
Long-form content is ideal for sharing a lot of information with your audience, these are comprehensive articles and helpful guides. At the same time, it does tend to rank better in search results.
Long-form content also increases dwell time, as it takes readers a long time to absorb all the content, which lowers bounce rates, improving your online visibility.
Short-term content, on the other hand, performs better for SEO, especially in lead generation. It ranks well in search results to answer specific questions. Remember, not everyone in your audience is looking for a step-by-step guide or a white paper, they may be looking for a quick four minute read article that answers their question.
As you can see, both long-form and short-form content has benefits when it comes to SEO, so if you are wondering what is bet for SEO right now, it depends on your goals and subject matter. If you need help with your SEO strategy or content creation, get in touch with the Genie Crawl team today.
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