We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTHAffordable and FAIR pricesFast responses WITHIN hoursWe love getting RESULTS
Micro-Influencer Marketing: How Small Voices Are Driving Big Engagement
Today's digital world has seen influencers becoming an important part of social media marketing. Influencer marketing enables businesses to partner with people who influence consumers decisions. This smart strategy helps improve engagement.
Influencer marketing has grown over the years and an effective strategy is to work with a small circle of influencers, which is where micro-influencer marketing comes in. Associating with micro-influencers with fewer followers ensures that the influencer and business understand what works for their partnership.
Micro-influencers are people with small, but loyal and committed following on various social media platforms. Followers can range from a few thousand to hundreds of thousands of followers. These are not considered large numbers, but these micro-influencers understand their audience on a deeper level, with a stronger connection. Sharing their experiences, opinions, and passions with their followers, they have a trusting community behind them.
Micro-influencers may be small players, but they have a dedicated audience. They have the ability to build consumer trust through daily interactions. They are authentic, appealing to their followers, making their followers more receptive to their opinions and recommendations, which can improve your conversions considerably.
For businesses, partnering with micro-influencers offers numerous excellent benefits:
Micro-influencers create a genuine connection with their followers. Unlike macro-influencers, these influencers engage with their audience, building a community, and initiating live conversions. When they recommend a product or service, their followers feel like it's a recommendation from a friend, and not a forced advert.
Micro-influencers have the ability to fine-tune their content to the needs of their audience. They focus on specific areas, allowing them to cultivate a deeper understanding of their audiences interests, enabling them to provide valuable insights, recommendations and reviews to their followers.
Micro-influencers have a small community of followers who have specific demographics, passions, and interests. They forge deep connections with their audience, providing targeted reach and boosting engagement. They are constantly interacting with their followers and their endorsements are effective.
Micro-influencer marketing is highly cost effective, helping you reach your target audience. Micro-influencers are flexible and often open to negotiation, which is why they are a cost-effective choice.
This makes it possible for you to engage with a number of micro-influencers establishing partnerships, all without putting a major strain on your marketing budget.
At Genie Crawl, we recommend the following tips to collaborate with the right micro-influencers:
When you identify the right micro-influencers in your niche, you have the opportunity to reach your audience, maximising your return on investment. Genie Crawl offers first-class digital marketing services helping you partner with the right micro-influencers. Get in touch today to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2024 Genie Crawl. All Rights Reserved.
