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Microblogging for SEO: Threads, LinkedIn, and More
Unless you have been living under a rock for the past couples of decades, you know what a blog is. They are pieces of content, complete with catchy titles and easy accessibility. It's a great way to generate traffic when you start building your online presence.
Have you heard of microblogging? Microblogs are short-form content that can take numerous forms, Twitter threads, LinkedIn Posts, along with TikTok captions are microblogs.
Microblogging is a process where you create cosine posts of less than three hundred words. These often include videos, audio clips, images, and links.
In fact, you may already be microblogging, you just haven't realised it. If you posted a thread on Twitter, or you wrote a caption on your Instagram account, those are all microblogging.
The great news is that microblogs are actually more popular than standard blogs. A survey carried out found that seventy five percent of the respondents felt that a blog length of under one thousand words was ideal, while five percent preferred blogs over two thousand words.
Studies have also revealed that long-form content does still enjoy more shares on social media, as they are more SEO friendly. Microblogging is ideal for viral topics and posts, requiring instant consumption, where traditional blogs provide search volume and results.
Microblogging offers excellent benefits for SEO, including:
There are numerous platforms you can use for the publishing of your microblogs. Let's take a closer look:
Microblogging for SEO is an excellent opportunity to make yourself heard, especially when it comes to time-sensitive content. At Genie Crawl, we recommend a blend of long form and short form content, balancing the two to ensure the best results. If you need assistance with your content strategy, contact Genie Crawl now to find out more.
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