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Mobile SEO for UK E-Commerce: A 2025 Guide
Search engine optimisation (SEO) is constantly evolving. Which you already know from our previous blogs. We have changed from a desktop-first world to a mobile-first world. Google shook up the SEO world with a major update on how they crawl and index website pages, using the mobile version of websites.
When "Mobilegeddon" was introduced in 2015, the SEO landscape was a buzz with excitement, but we never realised the importance of what was going to happen in the future. Google has already been using their mobile-first indexing approach for a few years now, rewarding mobile-friendly websites. Don't worry the desktop version of your website is ranked, based on what the search engine fines during your mobile crawling and indexing.
Mobile SEO is a strategy that helps the mobile version of your website rank well on search engine results pages (SERPs). Traditional SEO is still very important, but we are going to factor on what is important to ensure your mobile website is visible.
There are three ways you can implement a mobile website:
All three of the above work well, but Google recommends creating a responsive design for mobile websites, ensuring that your site works across all devices, screen sizes, orientations, and operating systems seamlessly.
With mobile-first indexing in full swing, it's important to understand mobile first indexing and how Google indexes your website. When your website switches, you will notice an increased crawl rate.
This involves ensuring your title tags and meta descriptions are optimised, you use structured data, ensuring the Smartphone Googlebot can access and understand your web pages.
The speed your web pages load has always been important to SEO, improving user experience, especially for impatient mobile users who are searching on the go. Google has announced that site speed is a ranking factor, an important part of Core Web Vitals.
Google's check-list to improve site speed, includes:
Usability is essential when it comes to mobile sites. Google advise a second delay in loading time can negatively impact conversions by twenty percent of UK e-commerce stores. Bounce rates and click through rates (CTRs) are not ranking factors, but they do play an indirect role in your online success.
Structured data, also known as schema markup, is used by Google and other search engines to understand the context of your content, gathering more information about your website. It improves your SERP appearance and can increase click through rates.
Structured markup types for UK e-commerce businesses include:
Use Google's Structured Data Testing Tool to ensure your schema markup is implemented correctly.
While mobile SEO is essential in today's e-commerce world, you want to ensure you don't forgets the basics of SEO. Keyword research, meta tag optimisation, quality content, and backlinking still remain essential in today's SEO world.
Mobile usage is growing by the day and search engines are prioritising mobile websites to improve search experience. With more than sixty percent of online searches now taking place on mobile devices and over seventy percent of e-commerce sales taking place using mobile devices, as a UK e-commerce site, you cannot afford to be left behind. Push your UK e-commerce business forward today with mobile SEO. Contact Genie Crawl right now to find out how.
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