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Optimising Your Site’s Navigation for SEO and UX
Your website structure, along with navigation, are important parts of an effective SEO strategy. These elements affect how users and search engines find and access your content. When your website is well-designed and user-friendly it can boost your performance, usability, and conversions.
The Genie Crawl team have put five valuable tips in place to help you optimise your website navigation for the best SEO results:
Before building your website, you need to plan your hierarchy. These are your optimised page and sub-pages, turning them into categories and sub-categories. This improve user experience (UX), while making it easier for search engines to crawl and index your website.
When planning your website hierarchy, you want to identify main topics and keywords you will be covering on your site, grouping them into relevant topics and subtopics.
We recommend creating a visual map of how the pages and sub-pages will be linked and placed under each category and subcategory. Remember to use descriptive and consistent names for your categories and sub-categories, avoiding duplication.
Site hierarchy should be simple and intuitive, ensuring every page on your site can be reached within a three clicks from your home page.
URLs are the address of your web pages and these are important for SEO. You will want to optimise your URLs using your relevant and targeted keywords based on the web page content and user intent. Remember to separate words using hyphens and lower case letters.
URLs should be short and concise. You can include canonical tags to specify which version you want ranked, while avoiding the risk of duplicate content, that can negatively impact your SEO performance.
You will need to design a navigational menu for your website, a vital tool that helps your users navigate your website, while influencing how search engines crawl and index your pages.
Your navigation menu should be well-structured, helping to improve engagement, retention, and conversions.
Use your site hierarchy as a basis, including your categories and sub-categories. Use descriptive and clear labels for menu items, drop down menus and mega menus. Make use of internal links and breadcrumbs to provide seamless and intuitive navigation.
Responsive designs are able to adapt to different devices, screen sizes, and orientations. This means your website will work seamlessly on desktops, laptops, tablets, and smart phones. This helps to improve user experience, while appealing to your mobile audience.
Responsive designs use flexible layouts and grids that can adjust to different screen sizes and resolutions. This also involves using scalable images and fonts that can resize and adapt.
Once your website is ready to go live, you are going to want to test it to determine how it will perform, and it's affect on your SEO and UX. Testing helps to identify any issues, enabling you to fix them to boost website quality and effectiveness.
Use analytical tools to measure user interaction, while checking crawlability and indexability. You can also use A/B testing to compare different versions and elements of your website to ensure it is optimised for SEO and UX.
Your website navigation should be seamless and intuitive, both for your website visitors and search engines. Follow our above tips to improve website navigation for SEO and UK. If you need assistance, the Genie Crawl team are here to assist. Contact us now to find out how.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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