Pay Per Click or Digital Marketing?

Pay Per Click Benefits

Pay per click offers a number of benefits for your business, including:

• Cost effective
• Improve brand visibility
• Targeted traffic to your website 
• Almost instant results
• You remain in control of your budget at all times

Why Use PPC?

Pay per click advertising is an excellent opportunity for businesses to achieve immediate results, based on how much you are willing to spend. Remember every time you pay for a click on your advert, you are paying for a lead, a potential new customer. Therefore you only pay for results. The money spent is not wasted and you are able to attract more visitors to your website.

What is Digital Marketing?

Digital marketing uses a number of different strategies and tactics, including search engine optimisation (SEO), pay per click, social media marketing, and more, to help businesses improve brand awareness, drive traffic to their website, and improve conversions. It uses websites, apps, mobile devices, search engines, and social media to promote products and services.

Digital Marketing Benefits

Digital marketing provides businesses with a number of benefits, including:

• Improved brand awareness
• Reach a wide audience 
• Boost customer engagement
• Cost effective
• Good return on investment 
• Data driven decision making
• Real time customer feedback

Why Use Digital Marketing?

Digital marketing is essential in today's digital world, helping businesses reach a target audience and drive sales. Using social media marketing, content marketing, pay per click advertising, and search engine optimisation, you can use digital marketing to engage, entice, and convert your target audience.

Digital marketing enables you to reach a wider audience, boosting your brand visibility, ensuring users know your business exists. Using the selection of marketing channels, your brand will become recognised and start to grow. 

It helps you to target your online customers. There are currently more than five billion internet users around the world, as you read this. This means there are billions of people out there that can benefit from your brand.

Digital marketing is not only for the large corporations, it's for businesses of all sizes and in any industry, including new and small businesses. It is a cost-effective marketing method, ideal if you have limited resources and funds. 

Is Pay Per Click and Digital Marketing the Same?

Pay per click is just one of the many digital marketing strategies you can choose from to boost your brand visibility and drive quality traffic to your website. Pay per click focuses on advertising on the internet and paying when a person clicks on your advert, while digital marketing encompasses a wide range of strategies, including SEO, PPC, social media marketing, and more to achieve results.

Whether you choose digital marketing or only pay per click, it should be based on your current online marketing goals. Using a professional digital marketing agency can save you valuable time, money, and resources when it comes to your digital marketing or pay per click campaign.