Pinterest SEO: How to Drive Traffic from Visual Search

How to Improve SEO with Pinterest

In order to reap the benefits of Pinterest, we recommend registering a business account, enabling you to access Pinterest scheduling, advertising, and analytics. The user name you select will have an impact on your SEO effort. The name you choose should resonate with your target audience.

Create a Pinterest Profile

Once your account is created, you will need to write an attention-grabbing profile that is optimised with your targeted keywords. For best results, include your business logo. Your logo should be consistent, so use the one that matches your website and other social media pages. 

Your profile header should always include your business name. If you want to make an impact, add your business name (the l character) and then the keyword you are targeting. 

Carry out Comprehensive Keyword Research

Keyword tools don't seem to be as effective on Pinterest as it is on your website. Pinterest has built-in tools that are designed to help you understand what users are looking for. 

You can also make use of Pinterest topics, identifying relevant keywords. The category page alone has more than thirty topics. Select your desired category and look at the most popular pins, providing you with keyword ideas from your pin titles to subtopics.

Verify Your Website

Claim your website to take advantage of SEO benefits. Verifying your site ensures your profile photo appears with your pins. As a verified merchant, you have a blue tick next to your website URL within your profile, helping to improve trust and credibility, making Pinterest users comfortable when clicking the link to your website.

Tips to Drive Traffic From Visual Search

Once your profile is set up, you know what keywords you want to target, you can focus on driving quality traffic to your website. Here are the top tips recommended by the Genie Crawl team:

• Pin Frequency – To achieve the best results, you should be posting several times daily to connect with your target audience
• Pin Descriptions – Write descriptions that capture the attention of your audience, using your keywords to optimise your content for search engines
• Board Descriptions – This is the description that appears below your profile picture. It should contain your brand name, relevant keywords and content explanation
• Quality Content – It's important to focus on creating high quality content, increasing dwell time and reducing bounce rates, which can positively impact your SEO efforts
• Image Orientation – Use vertical images, as horizontal images may be cut off
• Linking – Ensure your content is linked to your matching website pages for best results

Conclusion

Pinterest provides businesses with the opportunity to compete with larger companies, reaching their target audience and driving organic traffic to your website. Pinterest is an excellent way to build trust and credibility with your target audience. If you need help with Pinterest SEO, get in touch with the Genie Crawl team today.