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PPC for E-Commerce: Best Practices for Better Sales
PPC campaigns remain a steady source of traffic in the evolving digital advertising landscape. PPC, pay-per-click, advertising, is an effective advertising strategy that offers numerous benefits for e-commerce businesses. E-commerce PPC campaigns are an important part of your advertising, .
PPC is a digital advertising opportunity where you only pay for the advert when a potential customer clicks on the link. For e-commerce businesses, PPC is an opportunity to promote your online store and products, increasing traffic and ultimately sales.
PPC management is the monitoring, overseeing, and managing of your PPC campaign, identifying it's spending and performance. The good news is that your PPC adverts can be constantly updated and optimised, enabling you to make adjustments and improvements to boost performance.
In order for your PPC campaign to be successful, there are some areas you are going to want to focus on. When you implement best practices, you can improve campaign results.
The click through rate, or CTR of your adverts is the rate of people who see your adverts, while comparing it to those that click on the link. Getting clicks helps generate leads through the sales funnel, helping to boost sales. When you improve your click through rate, you spend time optimising your advert copy to entice your customers to click.
Keywords are an important part of your PPC campaign success. They are your campaigns building blocks. Keyword research should be comprehensive, identifying keywords related to your products used by your audience when searching online. They should include short-tail and long-tail keywords that closely match queries entered into search engines.
Negative keywords help to filter users that you know will not click on your advert. Negative keywords help you avoid users that are not interested in your offerings, while helping to control your campaign performance.
The aim of having an ecommerce store is to generate as many leads as possible, this is where PPC shines. You must ensure your product pages are optimised to increase dwell time and reduce bounce rates. When you optimise your product pages, you want to add clear and relevant information, with high quality images and videos that sell your products.
Product feeds are information sent to Google Shopping and other channels to improve the chances of having your product information displayed. If your product feed is incorrect or outdated, you are losing out on clicks, while damaging your reputation.
In order for your PPC visitors to make a purchase, you need to ensure they have an excellent shopping cart experience. This means choosing the right platform and then going through each step of the purchasing process, ensuring instructions are clear and easy. When your shopping cart is optimised, you encourage checkouts.
Dynamic targeting campaigns can run a variety of campaigns at the same time. This helps you organise your products and services into categories, filtered for each user.
E-commerce PPC is an important part of ensuring you reach your target audience and increase sales, while having control over your budget. Get started with your e-commerce PPC campaign today by contacting Genie Crawl.
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