Predictive SEO: Forecasting Trends Before They Go Viral

Prepare for the Future with Predictive SEO

You probably feel rather sceptical right now. Recent studies have shown that large language models (LLMs) have the ability to forecast trends in numerous fields. Imagine improving the effectiveness of your SEO campaign by improving revenue growth, security profitable customers, and lowering your costs.

LLM data is constantly being updated in real time. AI models are able to identify the outcome with good accuracy. It is a good idea to transition from a reactive to a proactive SEO approach. Every time a search engine updates it's algorithm, you are probably rushing around to ensure you maintain your online visibility. Now imagine the ability to use data and AI to forecast what will happen with your audience in advance, so you can be set up and ready for the change.

It changes you from constantly playing catch up, to staying ahead of search engines and your competition.

Predictive SEO Tips

The Genie Crawl team have put some tips in place to help you start taking advantage of predictive SEO as soon as possible:

Historical Data

Using historical data is an excellent way to detect future trends. Every year ecommerce sites see a spike in traffic during holiday seasons. Analysing these historical spike patterns using AI can predict when you can expect website traffic to start increasing this year, giving you plenty of time to optimise and update your website.

Using predictive SEO, you have the ability to see when long-tail keywords will start growing in popularity again, so you can adjust your content calendar to include these long-tail keywords and topics.

Search Behaviour

The great advancement that AI has offered, is being able to look beyond the surface-level information we have regarding user behaviour. Machine learning can analyse large volumes of data from browsing habits to search queries, even click patterns, identifying trends that humans may miss. But the thing is, they don't only look at what your users are doing now, they predict what to expect by recognising any shifts in patterns when it comes to search behaviour and intent.

Personalised Content 

While predictive SEO gives you insights into future audience preferences and needs, it can also help you predict what content will capture your audiences attention, driving engagement. It can help you create highly relevant content throughout your clients journey. 

Conclusion

The SEO landscape has gone through a lot of changes over the past few years. We are focusing on appearing in AI Overviews to dealing with changes in search behaviour. As these shifts continue to evolve, predictive SEO will become essential, helping you prepare for what is to come without having to play catch up. Contact Genie Crawl now if you want to make the most of predictive SEO.