Psychological Triggers That Improve On-Site Conversions

Psychology Triggers That Improve On-Site Conversions

Let's get stuck in:

FOMO (Fear of Missing Out)

Scarcity places a higher value on things that are limited. Your website visitors have a fear of missing out (FOMO), encouraging them to act quickly. You can achieve FOMO by:

• Add a countdown timer for limited time deals
• Highlight low stock levels
• Promote early bird specials and exclusive deals

Social Proof

Your website visitors are more likely to trust the opinions of your past customers over your brad message. Social proof helps to reassure potential customers that they are making a good choice using your business. You can achieve this by:

• Showcasing reviews and testimonials on your website
• Display certifications and trust badges

Authority

Chances are your target audience are trusting and following the recommendations of businesses and people that are considered authoritative and knowledgeable. You can boost authority by:

• Showcase endorsements from influencers and industry experts
• Highlight accreditations, awards, and certifications
• Include media mentions and collaborations with reputable brands

Consistency

People tend to act consistently when it comes to past behaviours. Starting small and encouraging them to say yes to initial offers, helps you nurture commitment over time, building long-term relationship. You can improve consistency by:

• Use low-friction calls to action, such as signing up for a newsletter
• Encourage users to create accounts or create wish lists
• Introduce upsells

Emotions

Humans are naturally emotional creatures and these emotions do play a vital role in our decision making. When you connect with your website visitors on an emotional level, you create a bond with your business. You can influence emotions by:

• Incorporate storytelling
• Highlight customer success stories
• Evoke feelings of inspiration and joy through visuals and messages
• Address pain points in an empathetic manner, offering effective solutions

Curiosity

Curiosity is what drives your website visitors to find answers. Creating teasing information or partial deals can encourage users to click, read, and explore. You can create curiosity by:

• Write intriguing headlines that spark curiosity
• Use cliffhangers in your advert copy
• Create interactive content, this can be quizzes or polls

Community

We are social creatures that love connections. When you create a sense of belonging, you can drive loyalty and engagement. Create a community feel by:

• Use inclusive language
• Highlight success stories
• Ask users to contribute and get involved

Conclusion

Psychological triggers are highly effective at boosting on-site conversions, but they do take some time to start working effectively, influencing user behaviour and building trust. Your website visitors need to experience your website a few times before they feel they are ready to convert. If you need help with psychological triggers to improve your on-site conversions, contact the Genie Crawl team today.