Questions UK Business Owners Should Ask Before Signing an SEO Contract

Before you sign on the dotted line, be sure to ask the agency:

1. What tasks will be completed each month?
2. How many hours will be dedicated to my SEO project?
3. Will you cover the technical and local SEO, along with content creation and link building?
4. Is optimising my Google Business Profile included?
5. Will you be updating outdated content, or do you only create new content?

When you have a clear breakdown of what is included, you know exactly what you are paying for. This helps you to compare agencies effectively and fairly.

How Will You Measure The Success of My SEO Campaign?

A SEO agency should be able to tell you exactly how they will track and report the progress of your SEO campaign. If the agency cannot clearly define success, then see that as a red flag. Some questions to ask includes:

1. What KPIs (Key Performance Indicators will you measure?
2. How often do I get a report on my campaigns progress?
3. To define success, do you track keyword rankings, traffic, conversions, or revenue?
4. What tools do you use to monitor the results of my campaign?

Can You Share Case Studies?

A reliable and reputable SEO agency will be happy to show their track record. We recommend you ask the SEO agency for:

1. Case studies that relate to your industry or region
2. Examples of ranking improvements
3. Details on how they achieves those results

Do You Use Ethical SEO Techniques?

Some agencies do use unethical tactics, known as black hat techniques, which lead to penalties and removal from search results. To avoid the risk of this, ensure you ask the agency:

1. How do you build backlinks?
2. Do you follow Google's SEO guidelines?
3. Do you buy links or use automated link networks?
4. How do you ensure long term, and sustainable growth?

How Long Will It Take for Me to See Results?

SEO is a long term strategy and any SEO agency that promises overnight success, should be avoided. Not one single agency can promise the number one ranking in search results in a few days or a week. At the same time, the agency should provide you with a realistic timeframe to start seeing measurable results. Some questions you can ask include:

1. When should I expect to see improvements?
2. What do you focus on first?
3. How do you prioritise actions in the first ninety days?

Conclusion

Before you sign a SEO contract as a UK business owner, you want to ensure the agency you choose is transparent, accountable, and ethical. When you ask the right questions, you partner with an agency that prioritise long term and sustainable growth. Contact Genie Crawl today to discuss your SEO requirements.