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Redirect Chains and Loops: Their Hidden SEO Risks
Can you imagine if you visited a new country and you want to find a specific restaurant. In order to get there, you follow the signs, but you keep getting sent in different directions. Of course, eventually you are going to get frustrated and give up. This is what your website visitors experience if they encounter a redirect chain on your website.
When there is more than one redirect between the URL clicked on and the final page, it is known as a redirect chain. This means a user clicks on your URL from search results, but a redirect takes them to page A, then on to page B, before reaching the desired page.
Redirect chains are used when you permanently redirect a URL to a new URL, this is a 301 direct. Or when you redirect to a new URL for a temporary period, while you make changes to the original page, known as a 302 direct.
Your SEO strategy is focused on user experience and search engines. Search engines are always prioritising user experience.
When redirect chains and loops occur on your website, they can cause several SEO issues:
In order to identify redirect chains and loops, you could spend the time and manually check each page, but the most practical and efficient way is to use online tools. The most common tools include:
Addressing redirect chains and loops is a relatively straight-forward process. With a full list of all the URLs with redirects on your site, you can break the chain by updating the redirect in the initial URL. We recommend directing the initial page using a 301 redirect to the final page, this way there is only one redirection.
Redirect chains and loops are not only frustrating for your website visitors and could result in higher bounce rates, but they are also detrimental to your crawl budget, slowing down page indexing. If you need help evaluating your website for redirect chains and loops, along with fixing these issues to improve SEO, contact Genie Crawl. Complete our online contact form today to secure a free evaluation and quote.
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