Retargeting Ads: How to Convert SEO Traffic into Sales

This type of advertising helps you stay at the forefront of potential customers minds, increasing your chance of converting them into paying customers. The goal is to encourage visitors to come back to your website and complete the desired action.

Types of Retargeting Ads

There is a number of different types of retargeting ads you need to know:

• Display – the most common form of retargeting ads, displaying image ads to people who have visited your site in the past
• Search – highly targeted using cookies and email lists to reach users who have engaged with your website in the past
• Email – customer email lists enables you to retarget to audiences that started shopping or making a purchase, but never checked out 
• Social media – retarget your users based on their social media activity
• Dynamic retargeting – generates adverts based on products or services a user showed interest in, tailoring the experience to match their preference 

Is Retargeting and Remarketing the Same?

There is a very fine line between retargeting and remarketing, which has left many scratching their heads. The terms are often used interchangeably, which is fine, yet there are some slight differences, even though both practices are designed to re-engage potential consumers.

• Remarketing – this is an email outreach strategy used to engage previous website visitors and customers that showed interest in your products or services
• Retargeting – uses paid advertising to re-engage consumers that have shown interest in your brand in the past.

Retargeting Strategies

There are numerous strategies you can focus on when it comes to your retargeting strategy:

Search Retargeting

This type of retargeting targets users that have interacted on your website. These adverts are displayed to any users that have previously interacted with your website, reaching those that have shown interest in your products or services in the past.

Cross-Channel Retargeting

This form of retargeting targets users across numerous devices and channels, It displays adverts to those that have interacted with your brand across different platforms, boosting your visibility, while reinforcing your message.

Social Retargeting

This form of retargeting targets users that interacted with your brand on social media, along with website interactions. It displays your retargeted ads only to those that have engaged with your brand with a tailored message based on their behaviour and interests.

Conversion Retargeting

This form of retargeting targets users who completed an action on your website. It displays adverts based on previous conversions, such as making a purchase or completing an online form. It focuses on driving repeat business.

Conclusion

Retargeting ads are very beneficial when done correctly. Retargeting campaigns help you grow your return on investment, focusing on an audience that has already shown interest in your brand, products, or services. The benefit is that you can retarget your audience based on where they spend their time. Genie Crawl would love to help you with your retargeting campaign. Get in touch today to find out more, securing your free evaluation and quote.