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Semantic Search Explained: Why Google Understands Intent, Not Just Words
When carried out correctly, search engine optimisation (SEO) can connect a business with its target audience, helping website visitors become loyal customers further donw the road. One of the major advancements in SEO practices is semantic SEO.
Semantic search is different from traditional keyword SEO, taking a nuanced approach, focusing on understanding the meaning and context behind a users query. When you understand it's power, you have the ability to maintain your visibility online.
Semantic SEO is understanding what users are search for and the meaning behind the search. Rather than focusing on specific keywords, semantic search looks at the overall picture, providing search results matching user intent.
Traditional keyword-based SEO saw search engines focusing on matching the extract keyword to the users query. This meant results weren't always accurate. As you know, Google is constantly striving to improve user experience, which is why they introduced semantic SEO, the importance of understanding user intent.
Semantic algorithms analyse the deeper meaning behind the query, therefore providing relevant results. Search engines are smarter today than in the past, therefore it's important to focus on semantic SEO to ensure your remain relevant in search results.
Implementing semantic SEO has numerous benefits, including:
There is a difference between semantic SEO and traditional SEO, and this is in the approach:
Search engines are evolving and their algorithms are becoming more sophisticated. Today, Google understands search intent, not just the words behind the keyword. When you blend semantic SEO with traditional SEO, you have an ideal strategy to boost your brand online visibility. As Google continues to focus on providing its users with the best search experience, semantic search becomes front and centre, ensuring users receive the most relevant and accurate results. Do you need help with semantic SEO? Get in touch with Genie Crawl now to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
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Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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