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SEO for Brand Visibility vs SEO for Sales: UK Business Case Studies
Search engine optimisation (SEO) is often spoken of as a single discipline, but in practice, UK businesses use SEO for different purposes. While some businesses want to boost their visibility, others want to improve conversions and revenue. Both matter, but require tailored and distinct strategies in order to achieve measurable results.
In order to illustrate the difference, here are two UK case studies that show how SEO for brand visibility and SEO for sales follow different paths, while working towards the same business goal, which is growth.
A startup tech company, located in London, needed to establish themselves as a credible voice in a competitive market. They had limited brand awareness and their goal was to improve visibility, recognition, and trust.
The challenge was this was a new business, struggling to appear in relevant searches and competitive terms. Their audience didn't know they existed and traditional advertising was too expensive. They turned to Genie Crawl to provide SEO that would build long term organic visibility.
Our team conducted thorough analysis, identifying the clients target audience, creating a custom SEO strategy that focused on visibility. This involved creating top of the funnel content, attracting early stage researchers, along with thought leadership blogs, positioning the founders as experts. The team also focused on long tail keywords, digital PR and backlink building, along with strategic internal linking, improving topical expertise.
This strategy helped build a content ecosystem, demonstrating expertise and trust over time. Within ten months, the business achieved a four hundred percent increase in organic traffic, an increase in branded searches, and stronger credibility. Once their visibility and awareness improved, the sales eventually followed.
A home décor ecommerce store, located in Manchester, wanted to improve their sales. The business already had some local recognition, but their online sales were lagging behind competitors. For this business, website traffic wasn't an issue, they were struggling with conversions. While the site attracted visitors, only a few were actually making a purchase. This resulted in a bespoke SEO approach, focusing on revenue.
Our team had to ensure every optimization made had a direct tie to sales. This involves optimising their product pages, improving loading time, and updating their local SEO efforts. The team analysed the target audiences search intent, while creating CRO-driven content updates. This strategy was designed to target shoppers who were ready to make a purchase.
This Manchester-based client experienced a sixty five percent increase in organic conversions within a few months with over thirty percent higher average order value. Their cart abandonment reduced, providing a rise in revenue from organic search. While traffic grew modestly, the quality of traffic was greatly improved.
While the two strategies are not exclusive, UK businesses usually need both, the balance is determined by the maturity of your business, competitiveness in your industry, time frame and budget, along with whether you want to prioritise trust or revenue. SEO for brand visibility focuses on building awareness, long term authority and customer trust, while SEO for sales, focuses on conversions, buyer intent, and revenue. Successful SEO strategies combine these two, focusing on growing visibility, while steadily improving revenue, driving long term measurable results. Whether you want to improve online visibility or boost sales, Genie Crawl is a top choice for SEO services in the UK, providing tailored strategies that align with your business, audience, and goals. Contact us today for a free evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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