SEO for Service-Based Businesses: What You Must Know

The Importance of SEO for Service-Based Businesses

SEO is a vital component of any successful digital marketing strategy. It is very important for service based businesses, for the following reasons:

• Improves visibility
• Drives organic and targeted traffic
• Boosts trust and credibility
• Affordable
• Gain a competitive edge

What You Need to Know as a Service-Based Business 

In order for your SEO strategy to be a success, there are some important steps you need to take:

Keyword Research

If you have read our previous blogs, you know all successful SEO strategies start with comprehensive keyword research and analysis. This helps you identify the words and phrases your potential customers use when searching the internet for the products or services you provide.

This should also include a competitor analysis, to identify the keywords your competitors are ranking for, along with identifying long-tail keywords that have a lower search volume, but higher conversion rates.

Optimise Your Website and Content

With your keyword list at hand, it's time to optimise your website and content. This involves:

• On-page SEO – title tags and meta descriptions should include your targeted keyword naturally, use headers and sub headers to structure your content, while using your targeted keywords in your content. Remember to keep your URL short, keyword-rich, and descriptive, along with optimising your images with descriptive file names and alt text
• Technical SEO – this involves ensuring your website is mobile friendly, you have fast loading website pages, and your website is secure with HTTPS protocol
• Local SEO – create and optimise your Google Business Profile, incorporate location-based keywords, and add customer reviews to your page to improve credibility and trust, 

Acquiring Backlinks

Backlinks, also known as inbound links, are links that come from relevant high domain authority websites that link back to yours. They are important to SEO, giving your site a vote of confidence, showing that your website is a valuable source of information.

You can acquire backlinks through guest blogging, citations, networking, and high quality content.

Ongoing Monitoring

You cannot implement SEO and then leave it. Search engine algorithms are constantly changing, therefore you need to closely monitor your website performance, along with your backlink profile. 

SEO Best Practices

SEO best practices include:

• Consistently creating high quality content
• Prioritise user experience (UX)
• Track your performance and adjust your strategy as needed
• Integrate social media
• Stay updated with evolving trends

Conclusion

SEO for service based businesses is essential to help you maintain visibility, reaching your targeted audience with ease. Boost your website ranking and organic traffic with SEO best practices. Do you need help optimising your service based business website for success? Contact Genie Crawl now to find out more.