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SEO for Shopify: Best Practices to Increase Sales
In order to boost the visibility of your Shopify store, you will need an effective search engine optimisation (SEO) strategy.
Google prioritises websites, including Shopify stores, that are easy to navigate, have a clear hierarchy, and are mobile friendly. This means using the tools available to ensure your shop meets these best practices.
This means, starting the process to include:
Google Analytics and Google Search Console are both excellent online tools you can use to monitor your performance, identifying areas of improvement, and making necessary adjustments.
Shopify doesn't provide users with the ability to control the design and coding of your store, though it does offer SEO best practices and it does stay updated with the latest trends and algorithm updates. Built-in SEO features include:
Use as many of these built-in tools as possible to enhance your SEO efforts.
Keyword research is the first step to any successful SEO strategy. Ensure you keep your audience in mind when conducting keyword research, along with taking care on where you place the keywords for maximum exposure to search engines and potential customers.
Keyword placement includes:
There are numerous excellent tools to identify keywords including Ahrefs, Moz SEO, and SEMRush.
Google and your store visitors love organised and fast information. A well-optimised Shopify store should be easy for search engine bots to crawl and index, while making it easy for users to understand your website hierarchy, improving navigation.
Some best practices to improve your store site structure includes:
Product titles and descriptions should be optimised for success. Provide unique product titles and descriptions to avoid duplicate content issues. Use your keywords carefully, creating engaging meta descriptions that grab your audiences attention, encouraging them to click through to your page.
Images should be the highest quality to encourage your audience to find out more about your products. Images should be compressed, speeding up page loading times without compromising on quality. Use a descriptive alt text for each image, using your selected keywords, helping search engines to understand the context of your images, along with your audience with accessibility issues.
Search engines prioritise websites that load quickly. Speed should be at the forefront of your mind, ensuring your pages load within three seconds, keeping the attention of your mobile users on the go. This means optimising images, eliminating site elements you don't need, and keeping a simple and seamless design.
Use customer reviews strategically to improve conversions. Display reviews on your shop site to improve credibility and trust both with search engines and users.
Ensure that each product page is unique, high quality, and valuable. Remember to add your keyword naturally in your content, helping your audience and search engines find your page.
Shopify SEO is a time consuming process that requires using SEO best practices to boost your product pages in search results, reaching your target audience. Creating a team of experienced designers and content writers can bring your store to life. If you need assistance creating a customised SEO strategy for your Shopify store, get in touch with the talented team at Genie Crawl today.
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