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SEO-Friendly Website Redesign Checklist
When it comes to website redesign, it's not uncommon to focus on the visible improvements you want to make, such as the layout. At the same time, what also needs your attention is the structural changes in the background that ensures your website redesign is SEO-friendly.
A website redesign is a complex process of moving your web pages, changing your URL's, reorganising various sections, along with making changes to navigation to improve user experience. When you make changes to your website, you stand the chance of negatively impacting your online performance, which is why Genie Crawl has put an effective and easy to follow SEO-friendly website redesign checklist in place.
With a SEO-friendly website redesign checklist in place, you have a structured plan to follow, ensuring your website redesign goes ahead without impacting your ranking.
The most common website redesign mistakes include:
It is important to ensure that you take precautionary steps to ensure the correct changes are made with SEO as part of the new build.
If you are changing your URL's, you need to ensure that you have a 301 redirect in place to where your new page is located. Without a redirect in place, you can lose authority and trust with search engines.
We recommend that you don't forget your orphaned pages, these are web pages that you have on your site without any internal links pointing to them, making them invisible to search engines.
Your meta descriptions, title tags and header structures are essential for SEO and need to be kept intact during your website redesign process, avoiding the risk of negatively impacting your online visibility. It is just as important to focus on speed at this stage, as new fonts, larger images, and animation all add weight to your site, which can slow it down.
We recommend testing your website loading speed before you launch your redesign, giving you the opportunity to compress your images, eliminate unnecessary scripts, and improve your website speed.
Google has introduced mobile-first indexing, meaning the search engine crawls and indexes the mobile version of your website. It's important to ensure your website is mobile responsive, providing a fast and enjoyable user experience for mobile users.
We recommend ensuring the mobile version of your website redesign is easy to navigate, fast, and provides an excellent user experience, ensuring that you remain visible online.
With the changes made and your website redesign ready to launch, we do recommend you go through the checklist one last time, ensuring that everything is in place and ready to go live. This should be a manual check to ensure:
A SEO-friendly website redesign needs an effective checklist before the redesign process begins, ensuring that your site continues to work properly and perform well. It is important to follow a structured plan, enabling your website to be redesigned without losing valuable rankings on search engine results pages. Contact Genie Crawl today for professional assistance with your SEO-friendly website redesign process. Give us a call now for a free, no obligation evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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