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SEO Strategies That Still Work in the Age of AI (2025 Edition)
Search Engine Optimisation (SEO) in 2025 has shifted from algorithm-focused techniques to user-centric strategies. In the past, you would optimise for traditional click-based searches, but today, with Google's AI Overviews, voice search, and other emerging technologies, you need to adjust your strategy to meet your audiences preferences, interests, and needs.
SEO strategies that still work in the age of AI include:
Mobile devices make up more than sixty percent of organic searches, which is why Google has changed to mobile-first indexing, offering its users an improved search experience. Mobile-first indexing means Google takes the mobile version of your website into consideration for crawling, indexing, and ranking.
Therefore having a responsive website that aligns with mobile-first indexing is a SEO strategy that still works today.
SEO today is intent focused and in order to provide the best results, Google prioritises websites that publish reliable, accurate, and valuable content. Google assesses the quality of websites using E-E-A-T:
This means sharing personal experiences or case studies, highlighting authors qualifications, professional background, or certifications to showcase you meet E-E-A-T.
Technical SEO audits help you identify any issues that negatively impact your website performance from broken links and missing alt text to thin content, and slow page speeds. Conduct regular technical SEO audits to ensure your website always performs at optimum, refresh old content, and conduct fixes to speed up page speed.
Zero-click search results are on the rise, as Google provides answers directly in search results. This means focusing creating content that answers your audiences questions, focusing on user intent, and incorporate schema markup.
Voice search is also on the rise and optimising for voice search is still a working SEO strategy in 2025. This strategy involves focusing on conversational language, using long-tail keywords and having a FAQ page to answer the most common questions.
In the age of AI, local SEO is still important, helping you optimise for “near me” searches. This means creating or claiming your Google Business profile and create content focusing on location-based keywords.
The world of SEO is constantly evolving and what SEO strategies worked last year, may not achieve the same results this year. There are many SEO strategies that still work in the age of AI. Following SEO best practices and demonstrating E-E-A-T is essential to your SEO success in 2025. Contact Genie Crawl today and see how we can help you with a customised SEO strategy that works in today's AI-driven digital world. Complete our online contact form now for a free evaluation and quote.
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